BINGE URGE SOS KIT
Don't Know What to Do When A Binge Urge Hit?
Get the toolkit that gives you instant help when urge strikes
- whether you're at your desk,lying in bed at 3am, or standing in front of the fridge feeling completely out of control
If you ever wish there was a tool to help you get through food urges.
Good news. You've found it.
For only $27
I actually have something to DO now instead of just trying to resist, and this has worked for me personally
- Michelle.
Turns out my urges aren't random at all! I've been using the card and audios in the last 2 weeks and I've learned so much more about my urges - either when I skip lunch, exhausted or on the day I jumped on the scale. Now not only I have a tool to use, I know what to work on to prevent urges.
- Jess.
This is so clever. 5 audios + 20 cards is perfect amount. Not overwhelming to choose from when my brain's filled with food thoughts, and not too plain that you're just guessing what to do. Just the right amount of options for different situations. Really well thought out.
- Priya.
You know you should have tools ready for when urges hit... but...
You freeze in the moment
you know you should 'pause' but in the moment, your mind goes blank and start eating
Nothing works when urge hits
Therapy & books are great, but when you're overwhelmed, you need something works in 3 mins not 3 moths
You don't have the space
Most tool expect you to be alone - But what if at work? In public? At dinner table?
but what if...
You had the right tool for every situation?
What if the next time an urge hit at work, you had something silent you could look at your phone in 30 seconds.
What if when your emotional cravings hits, you have a 3-minute guide walking you through exactly what to do?
What if after a binge, you had support to stop the shame cycle just like in a therapy session?
And what if you didn't need 47 complicated techniques or perfect conditions to use any of it?
MEET your dietitian
hey, I'm Malcolm!
As an ex-binge eater and a dietitian specialise in binge eating recovery, I've worked with hundreds of people struggling with binge eating, emotional eating and overeating.
From times and time, my clients tell me about the failed tools they've tried in the past when urges hit. The reason most tools don't work isn't because they're bad or you're doing it wrong.
It's because they weren't designed flexible enough for the thousands of circumstances when your urges hit:
at 2pm, after you hear your colleague talked about their new diet
at 9pm, you're exhausted and food reminds you of freedom
after you see yourself in the mirror and feel terrible
when you're at dinner table and need something discreet
Recovery helps you stop binge eating for goods. But at that moment, what really helps isn't a 12-week program, but simple proven tactics to halt the urge.
The Truth is...
You don't need 100 good tools.
You need the ONE right tool for your situations.
Too many options = decision paralysis
When you're in an urge, your brain is already overwhelmed. It's not realistic to select the best techniques out of the 100? That just makes it worse
One-size-fits-all doesn't work
guided meditations are great... until you're at work in an open office. Journalling is helpful... unless it's 3am and you need to get back to sleep
They're not flexible enough for you
Most resources assume you have privacy, time, and the ability to do complex practices at the spot. But real life works opposite.
You need a small, versatile toolkit that covers every situation you actually encounter
INTRODUCING...
Binge Urge SOS Kit
Your pocket-sized SOS toolkit for when food urges feel overwhelming
What's inside...
5 Guided Audios
3-4 mins each | For when you have privacy
4 Urge-Specific Audios:
Emotional Eating Urges
Body-Triggered Eating
Late Night Cravings
Anytime General Urges
1 Post-Binge Audio
Compassionate support to stop the shame cycle
Think of it as having a compassionate therapist in your ear, exactly when you need them most
20 Urges Navigation Card
30 seconds each | For you want to do it discreetly
Cards in 4 categories designed to use individually or in a sequence:
Pause Into The Presence (5 cards)
Grounding techniques calm your nervous system
Open & Allow (2 cards)
Prompts to name and process what you're feeling
Wisely Consider (5 + 1 navigation card)
Thoughts reframes for harsh self-talk organised by categories:
Diet & Rules | Shame & Guit | Body | Self-Loathing | Scarcity
Respond With Care (6 + 1 navigation card)
Ways to meeting your actual needs - FELT:
Food Needs & Rules | Emotions & Esteem | Lonely | Tired
Save them to an album on your phone. Access in 10 seconds when you need them.
BONUS: FELT Cheatsheet
1-page | When you trying to interpret the root of your urges
Managing urges without knowing the root of the urge is like trying to fix your car without knowing what's broken
You might get lucky. But more often, you waste time trying things that don't work.
The FELT framework helps you quickly identify what's driving - so you stop guess and respond with clarity. FELT stands for:
Food needs & Food rules
Emotion & Esteem
Loneliness
Tiredness
This is your quick dictionary when you are trying to learning your body's language
BONUS: Trigger Tracking 'App'
See your pattern. Grow your awareness. Get better overtime
A simple google form you'll turn into "app" on your phone that track:
When urges happen
Your triggers
The tools you used
If it helps
And 3 versions are included:
Beginner (4 Q's | 30 seconds)
Standard (7 Q's | 60 seconds)
Type A (9 Q's | 90 seconds)
Within 1-2 weeks, it gives your data tells you pattens like "Most of my triggers are from lack of eating" or "Body triggers are way more intense than others"
This data is gold. So I've included a guide for interpreting these data - It tells you exactly where to focus your energy.
"What do I actually DO when an urge hits?"
Every audio guides you through the 4 step framework I teach my clients.
Every card supports one of these steps.
The POWR method
PAUSE INTO THE PRESENCE
Regulate your nervous system. Stop panic from hijacking decisions.
OPEN & ALLOW
Name the feeling. Let it exist without letting it affect your decision. "This is information, not an emergency."
WISELY CONSIDER
Challenge harsh thoughts. "I've blown it" / "I'm disgusting": is that really true? Then reframe.
RESPOND WITH CARE
With my FELT framework, you can interpret your body's language and choose what serves you.
PLUS, you'll get video tutorials showing you:
How to set up the audios & cards in your phone for instant access
How to utilise the POWR method and FELT framework with examples
How to create your tracking "app"
Just to be clear...
This kit won't make your urges 100% go away or heal your binge eating
But here's what it WILL do:
Everytime you practice instead of immediately eating, you're rewiring your automatic response. Pause becomes your new default.
Everytime you check in with the FELT framework, you're learning your body's lanaguage - what different urges are actually telling you.
Everytime you use these tools, you're practising being kind to yourself, inviting self-compassion instead of criticism that becomes a 3-day cycle.
This is about progression, not perfection.
Some urges you can manage. Some not - that's part of recovery
But you'll have support in your pocket every single time.
Even better?
It's only for $27USD!
I've made this kit with a specific goal in mind:
To support you in the moment of urge
This kit is for you if...
You want something to reach for when a urge hits, not more theory to understand
You want to try meeting urges with curiosity and care, not punishment or control
You want simple, realistic tools you can use at work, at night, or on the go
You know that sometimes, your urges really come from food needs and hunger
This kit is nOT for you if...
You want a guarantee that you'll never binge or have urges again
You'll looking for willpower hacks, appetite suppression, or food rules
You're hoping this tool can help you do all the emotional, cognitive and behavioural job for you.
You're looking for a tool to just get rid of the urges instead of feeling, knowing and understanding them.
So... What's the Investment?
5 GUIDED AUDIOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $47
For emotional, body, night and general urges with post binge remedy
EMOTIONAL EATING REWIRED WORKSHOP
. . . . . . . . . . . . . . . . . . . . . . . . . $199
Life time access to complete framework and strategies
20 BINGE URGE NAVIGATION CARDS . . . . . . . . . . . . . . . . . . . . . . . . . . $47
Flexibily use inidividually or in the POWR sequence
EMOTIONAL EATING REWIRED WORKBOOK
. . . . . . . . . . . . . . . . . . . . . . . . . $79
Include worksheet, cheatsheet and strategies resource
THE FELT FRAMEWORK CHEATSHEET . . . . . . . . . . . . . . . . . . . . . . . . . . $17
TRIGGER TRACKING 'APP' TEMPLATE . . . . . . . . . . . . . . . . . . . . . . . . . . . $17
PERSONAL FEEDBACK TO YOUR SUBMITTED QUESTIONS
. . . . . . . . . . . . . . . . . . . . . . . . . .$99
THE POWR FRAMEWORK + CHEATSHEET
. . . . . . . . . . . . . . . . . . . . . . . . . . $69
TOTAL VALUE: $124
You can get instant access today for just $27USD
Frequently Asked Questions
I'm not good at meditating, will the audios work for me?
The audios aren't "traditional clear your mind" meditation. It's simply an audible guide so you can anchor your attention to. The audio also try to guide you through the POWR process, walk you through what to do, step by step. You can just listen and follow along.
If you really don't find yourself able to focus on the audios, that's why there're navigation cards included - which works in the same method.
What if I'm somewhere I can't use audio OR cards (like driving)?
The method used in the kit is POWR. After the video tutorial and a few practice after, you should find your favourite techniques to pause, tune in and reflect.
Plus, if you're driving, you can pull over for 3 minutes and use an audio.
Do I need therapy to use this? Will this replace therapy?
This toolkit can work individually as a rememdy or complements therapy - but it doesn't replace therapy. Think of it as emergency support. Even if you're seeking healthcare support, many therapists and dietitians will recommend having tools like this ready for when urges strikes.
I've had binge eating disorder for years. Is this too simple for me?
The longer you've struggled, the more you need tools that are simple and intuitive to use. Long standing binge eating disorder does require a more intense and 'complicated' treatment management. However, when it comes to when urges hit, it's always better to have something simple and easy to use, so you're more likely to use it.
In addition, this tool helps you to make treatment progress slowly by stay in touch with your feelings and thought pattern.
What if I'm easily triggered by certain words or approaches?
As a binge eating specialised dietitian, I practice in a trauma-informed manner, meaning the language throughout is compassionate and designed to be non-triggering.
There's no "willpower" talk, no shaming, no "just stop eating."
If any of the cards feel triggering, please let me know, and I will customise it for you.
How long does it take to set everything up?
The actual set up is <5 minutes.
The setup tutorial included are ~15 minutes in total. Other than setting up, I'll also dive deeper into the different components and how they work. So you have a better idea on why it works, how it works and how it can fit your situations.
What if I buy this and still binge?
Unfortunately, there's no magic cure, this SOS kit isn't an exception. This kit is a emergency toolkit you maybe able to ride out some urges, but not those that are really rooted from issues that need resolving through recovery and healing work.
But overtime, with self-awareness and practising responding with care, you will see what works for you and what needs more care.
I have another question...
Drop us a message and
we will et back to you asap!